Your online message matters. The personality that you express online tells your community who you are, what you stand for, and whether you’re the type of person or company they want to work with. Building relationships digitally takes time and effort - and you may not have a lot of either to expend. Enter Jay Palter Social Advisory, the company that works directly with founders and key executives to boost their online presence through curation and management of social accounts, digital strategy, content creation, online publishing, and engagement. Jay also contributed two expert articles to The Entrepreneur’s Survival Guide. Sign up for the Pay It Forward newsletter and follow Jay on Twitter to learn more about building relationships and making your mark online.